BuildTrail - Track Your Startup Journey and Build in Public
Track Your Startup Journey & Build in Public,
beautifully shared
From your first idea to real revenue — track every stage and share your build-in-public journey, all from one beautiful page.
No credit card required · 1 project free forever
From first idea to real growth
BuildTrail adapts to every stage — your dashboard and public page change as you do. Start wherever you are today.
Discovery
Research and validate the idea worth building.
Building
Ship your MVP and track features as they go live.
Testing
Onboard real users and learn from their feedback.
Launch
Work the checklist and prepare to go live.
Growth
Scale up and track your metrics and milestones.
Real-time analytics to track your growth
Deep insights powered by Stripe integration — see your MRR, customers, and revenue trends the moment they happen.
MRR Over Time
Monthly recurring revenue trend
Revenue
Gross collected per week (UTC, summed)
Customer Growth
Active customers over time
Everything You Need to Build in Public
Tools for every stage — from validating an idea to scaling what works. Simple tools that let you focus on building.
Stage-aware journey
From discovery to growth — your dashboard and public page adapt to whichever stage you're in.
Powered by Stripe
Connect once and pull a complete, accurate revenue history — no manual entry, ever.
Real-time growth tracking
MRR, ARR, churn, and ARPU updated the moment transactions flow in.
Celebrate milestones
Mark moments like first customer, $1K MRR, or product launch. Build your story.
Weekly digest email
A clean Monday recap of your week — new revenue, customers, milestones, and changelog.
Public progress page
Get a beautiful, shareable page at buildtrail.app. No design skills needed.
Your build page, ready to share
Metrics, milestones, and updates — all on one clean, public page.
CookLog
Recipe sharing platform for home cooks
Alex Chen · @alex_chen · Day 127 · Since Nov 18, 2025
MRR
$2.4k
+18%Users
847
+24%Day
127
building🎯 Milestones
📝 Recent Updates
Built with 
BuildTrail
Simple, transparent pricing
Start free. Upgrade when you're ready to grow.
Free
Everything you need to start building in public.
- 1 project
- Public progress page
- Unlimited milestones
- Unlimited changelog
- Manual metric updates
- Shareable public link
Pro
For serious builders tracking real growth.
- Everything in Free
- Up to 3 projects
- Stripe analytics — MRR, churn & revenue
- Custom project logos
- Weekly digest emails
- Remove BuildTrail branding
Founder
Your own brand, unlimited scale, and a say in the roadmap.
- Everything in Pro
- Unlimited projects
- Connect your own custom domain
- Early access to new features
- Priority support
Start sharing your journey today
Join hundreds of indie hackers building in public. It takes less than 2 minutes.